Astrid Bastiaens, an empowered strategist and passionated speaker with a proven track record of more than 15 years of experience in diverse sectors (under which energy, IT, construction, telecom, smart cities and media) and aspects of a business in both B2C and B2B.
From engineering to product management, she's a master at translating market insights into efficient processes and product successes. A trailblazer in startups and integrations, she brings innovation to life.
There is a clear common thread running through her work: the art of listening to the (potential) customers. Without a pain or a need, nobody will use your product! Before Astrid started working at TomorrowLab, she was already bitten by the innovation bug. At Medialaan, Astrid was involved in the launch of a completely new viewing experience: Stievie. This approach to watching television broke with the linear model and offered anywhere, anytime access, similar to Netflix. This initiative was groundbreaking at the time. In addition, Astrid was also jointly responsible involved of the launch of a brand-new telecom pillar within the Medialaan group.
In an increasingly dynamic and customer-centric environment, the ability to truly hear and understand our users has become more vital than ever before. By actively engaging with your customers, you can gain invaluable insights that pave the way for innovation, customer satisfaction and ultimately, long-term business growth. It might sound simple and straightforward, yet a surprising number of companies still struggle with this.
Throughout this keynote of Astrid, we will explore the reasons why attentive customer listening is a cornerstone of success, highlighting its impact on product development, customer loyalty and market adaptation. It all ends into a sustainable value proposition. This will be illuminated through the exploration of several trends and tangible use cases.
So, let’s embark on this journey to discover this transformative power that lies within the simple act of listening to those matter most – our customers.
Keynote topics:
By the end of the day, you’ll gain not only insights but actionable strategies to infuse these principles into your business. So, let’s go together on this path of customer-centric growth and innovation.
The presentation can be customized according to your needs. The presentation will offer room for interaction with the audience. Languages in which the keynote can be given are Dutch & English.
Ehsan Karimi Rad Domain Lead Innovation and Strategy at TomorrowLab
With over 15 years of experience at the intersection of innovation, strategy, technology, and business development, Ehsan brings a wealth of knowledge and practical insights to the forefront of discussions surrounding the future of work.
Marijke Verhavert, director of TomorrowLab, is an empowered strategist and passionated speaker with a proven track record of more than 20 years of experience in government, business, digitalisation and innovation.
Dorothy Mingneau is a Strategy & Innovation Consultant at TomorrowLab. Throughout her journey, she consistently encountered a common obstacle: a lack of belief in the impending changes. In this keynote, she guides you throughout the valuable lessons she has learned regarding change management.
Living Tomorrow is a versatile event venue with various rooms and facilities. We are located amidst a lush green landscape yet close to the Brussels ring road.
We offer the auditorium and event hall for larger-scale events.
Living Tomorrow's vast grounds also offer plenty of opportunities for open-air events. And there is plenty of parking space.
Moreover, the voco™ catering professionals will help you make it an event you won't soon forget.