Digitised shop concept
The Miele Experience Centers are a great success abroad. And that is not surprising. Being able to discover for yourself how kitchen appliances can make your life easier makes your choice considerably easier. The intention is therefore that, after Antwerp and Hasselt, more Miele Experience Centers will be opened in other cities. After all, a strong presence in the city centre is the best way to reach people. These small shop concepts are also super accessible. Everyone can walk in and, with the aid of digital tools such as iPads for example, effortlessly find their way to the Miele appliances that are right for them.