Corporate social responsibility is the new hallmark for all modern businesses. For twenty years now, HP has been supporting numerous initiatives to work more sustainably. These initiatives are related to three different domains: people, society and the environment. One of the ecological initiatives being supported to stimulate the circular and CO2-neutral economy and to improve the customer experience, of course, is product packaging innovation.
By 2025, HP aims to achieve a 75 % reduction in disposable plastic packaging (compared to 2018). In order to achieve this goal, specific innovation projects have been launched, many of which were already completed by 2020. This resulted in 3,487 tonnes of CO2 emissions being avoided, partly owing to the fact that the sustainable packaging strategy in place focuses on three areas: elimination, innovation and circulation.