AI will represent 10% of global IT spending by 2028: here's where to invest

AI 10 IT Market

As AI accelerates towards becoming 10% of global IT spending by 2028, the challenge lies in choosing the right areas for investment. Explore our insights on how to direct your AI budget towards high-impact, scalable projects that generate measurable business value. Unlock the strategies to turn potential into performance.

AI has accelerated dramatically since 2010, paving the way for the emergence of generative AI (GenAI) tools. These tools can absorb all the intellectual reasoning, scientific enquiry and human stories from our ancestors to the present day, and their growth momentum is unlikely to stop anytime soon. In fact, we predict that the AI market will grow three times faster than the overall tech market to reach 10% of global IT spending by 2028.

However, AI requires strong human leadership to ensure its potential is realised. With so many tools, providers and application use cases to choose from, it can be challenging for executives to identify where to focus. That’s why Sopra Steria has published a prospective report reimagining the contours of AI in business, with an innovative analytical model designed to help businesses shape their AI strategy responsibly, for long-term success.

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