Aiming to take the lead in electric drive, Mercedes-Benz is getting ready to go all electric by the end of the decade, where market conditions allow. Shifting from ‘electric-first’ to ‘electric-only’, the world’s pre-eminent luxury car company is accelerating towards an emissions-free and software-driven future.
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Mercedes-Benz VISION AVTR, is inspired by AVATAR. The name of the groundbreaking concept vehicle stands not only for the close collaboration in developing the showcar together with the AVATAR team but also for ADVANCED VEHICLE TRANSFORMATION.